In 2012 we started making animations, at that time still under a different name. In 5 years’ time we have had the pleasure of producing hundreds of explainer animations. But the developments on the animation market started to stagnate. This challenged us to take a closer look at the format "explainer animation". We dissected it and fine-tuned the core elements such as storytelling, style development and the production process. This is how the minimatie® was born in 2018, the explainer animation 2.0.