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The power of (animated) videos in numbers

It is obvious in 2021 that (animated) videos are effective. Ask any a communication and/or marketing specialist and he or she will tell you that it is one of the best communication tools. Nevertheless, it is sometimes nice to see some numbers. Because, what is the current state of affairs?

In this blog we have listed some interesting statistics from various studies. If you still need something to convince your boss or colleague to use an animation (video), send them the link to this article. The numbers don't lie.

87% of people say they want to see more videos from companies they are interested in. source

73% of people consider it more likely to make a purchase after watching videos that explain a product or service. source

96% of people find videos useful for making online purchasing decisions. source

71% of people confirm that watching a corporate video gave them a positive impression of the brand, service or company. source

72% of people prefer to learn about a product or service via video. source

6 out of 10 people would rather watch online videos than television. source

75% of all video is viewed on mobile devices. source

92% of mobile video viewers, will share watched videos with others. source

71% of people watch more videos than a year ago. source

Marketers who use video grow their revenues 49% faster than non-video users. source

A website is 53 times more likely to reach the front page of Google if it contains video. source

Video increases organic search traffic on a website by 157% source

On average, people spend 2.6 times more time on pages with video than pages without. source

By 2022, online videos will account for more than 82% of all consumer internet traffic - 15 times more than in 2017. source

89% of video marketers say that video generally provides a good return on investment. source

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